Work
I've worked in advertising as a copywriter/creative director for 17 years.
These are a few of my favourite pieces.
Leon's - Skip or Save
Ah, pre-roll videos. They usually make viewers roll their eyes while they wait for the skip button to appear. So Leon's decided to put those short attention spans to the test. We gave viewers a choice: skip the video or watch until the end and earn big savings on Leon's surprisingly stylish furniture.
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Walmart Toy Academy
Walmart's Toy Academy was created to take the guesswork out of shopping. With help from Google Analytics, Walmart Toy Experts tracked searches, sales, ratings, and reviews of current toys. Then we took that data and created a series of Top 10 Toy lists, that we updated daily, to help shoppers find the perfect gift on any budget.
Oh, you want to see more. Well, if you insist.