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Work

I've worked in advertising as a copywriter/creative director for 17 years.
These are a few of my favourite pieces.

Leon's - Skip or Save

Ah, pre-roll videos. They usually make viewers roll their eyes while they wait for the skip button to appear. So Leon's decided to put those short attention spans to the test. We gave viewers a choice: skip the video or watch until the end and earn big savings on Leon's surprisingly stylish furniture.

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McDonald's - Special Delivery

McDonald's was looking for a fresh way to promote Dollar Drink Days. When a heatwave hit the East Coast, we had an idea. Instead of waiting for people to come to McDonald's, we delivered them items from the DDD menu.

McDonald's - Friend Fries

Our phones keep us connected, but more often than not, it's screen-to-screen, not face-to-face. So we created a mobile game that asked friends to connect, on their phones and in person, to work together to win an order of McDonald's World Famous Fries.

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Walmart Toy Academy

Walmart's Toy Academy was created to take the guesswork out of shopping. With help from Google Analytics, Walmart Toy Experts tracked searches, sales, ratings, and reviews of current toys. Then we took that data and created a series of Top 10 Toy lists, that we updated daily, to help shoppers find the perfect gift on any budget.

Xbox One X Launch  

When Xbox asked us to help launch the world's most powerful console, the One X, there was only one thing to do: demonstrate its incredible power. To do that, we invited gamers to test the One X and then tracked how their body reacted to it during gameplay.

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Salvation Army

The Salvation Army is all about helping vulnerable people, like those living on the streets. To help them raise funds for this cause, we called attention to the issue by putting house numbers on places homeless people call "home".

Oh, you want to see more. Well, if you insist.

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